Profility is an AI-powered platform that optimizes care transitions between hospitals and post-acute care (PAC) providers. It turns 60–80 page hospital referrals into actionable patient profiles in two minutes, automates insurance authorization workflows, and delivers real-time market analytics — helping PAC providers admit the right patients faster, capture earned reimbursement, and eliminate costly errors.
An Urgent, Systemic Problem
Roughly 12 million patients transition from hospitals to post-acute care settings every year. Almost every handoff still runs on manual review of sprawling referral packets, phone tag with payers, and fragmented data across disconnected systems. The result: delayed admissions, missed Medicare days, denied authorizations, and complex patients turned away. When transitions break down, patients end up in the wrong care setting, experience preventable medication errors, or bounce back to the hospital driving up costs and worsening outcomes.
PAC providers are navigating rising labor costs, worsening staffing ratios, and the shift toward value-based reimbursement. This is a systemic gap at one of the most expensive seams in healthcare, and it has remained largely unsolved.
Why Profility
An end-to-end platform for the PAC market. Every post-acute episode touches three separate P&Ls — providers, payers, and vendors — all working off fragmented data. Profility is the coordination layer that connects them, delivering decision intelligence across patient intake (PReP Intake), insurance authorization (PReP Authorize), and market analytics (Market Analytics). With key EMR and 452 referral platform integrations, it plugs into the existing stack rather than replacing it making it the connective tissue across a $3.4B ecosystem.
Growth velocity and multi-product expansion. Today Profility is in 800 Skilled Nursing Facilites (SNFs) across 37 states, roughly 5% of the US SNF market, with revenue more than doubling annually over the last three years. The land-and-expand playbook is proving out: PReP Authorize, launched in late 2025, is seeing fast adoption among existing PReP Intake customers increasing contract value and deepening platform stickiness. Each new facility strengthens the data network powering Market Analytics, creating a flywheel that gets harder to replicate.
Compelling customer ROI. Profility’s annual customer retention is at 90% and vast majority of their clients expand across total network once they see that the outcomes are concrete. A New York chain saw a 34% increase in admissions and 50% lift in complex patient acceptance. A North Carolina chain generated $866K in net annual benefit. A New Jersey facility turned census challenges into $150–$200K in additional monthly revenue.
A team that has done this before. Founders Ohad Barzilay (CEO) and Erez Schachter (CTO) have worked together for over 25 years. This is their second company together; the first was successfully exited. They are supported by Katelyn Caselli, MHA, RAC-CT, OT, with deep US PAC market experience, and Hilary Forman, a former SNF corporate operator whose industry relationships accelerate every enterprise conversation.
Why 3L
Profility keeps people healthy at the exact moment they are most at risk – the transition between care settings. Fewer readmissions, fewer medication errors, better long-term results are all problems we aim to help address. Profility is also the kind of team we are built to support: strong technology, proven product-market fit, and a clear need for hands-on partnership in go-to-market execution and strategic positioning.
We are proud to back Ohad, Erez, and the Profility team as they build the coordination layer that US post-acute care has been missing.